We’re continually grateful to our network of celebrity ambassadors and supporters. Through their unwavering dedication, we’re able to provide thousands of children in care with not only essential luggage but also raise awareness of how loved and valued they are.
Our celebrity ambassadors and supporters passionately devote their time, talents, influence, and expertise to magnify our campaigns, ignite awareness and drive fundraising efforts. They play a pivotal role in our mission to empower communities to instil dignity and hope in the lives of children and young people within the care system.
Joe is best known for playing Mickey Miller in Eastenders, a mainstay of the iconic show for over five years. Alongside his acting credits, he has appeared on, and presented, numerous game and talk shows across multiple broadcasters.
In 2008, Joe was crowned King of the Jungle after winning I’m a Celebrity… Get Me Out of Here. He went onto present I’m a Celebrity: Extra Camp for over a decade, before heading back to the jungle in 2023, for I’m A Celebrity South Africa – All Star Edition. Joe also won Dancing on Ice in 2020, and was a finalist on 2021’s Celebrity MasterChef – and returning in 2024 as a Celebrity Judge.
Last year, Joe moved into the documentary space, fronting his first authored doc, Joe Swash – Teens in Care on BBC One, and more recently hosted BBC’s Eastenders Special, The Six Revealed.
Joe published his first cookbook, Joe’s Kitchen: Homemade Meals for a Happy Family, in October 2022, hitting the Sunday Times Bestsellers list.
Joe is best known for playing Mickey Miller in Eastenders, a mainstay of the iconic show for over five years. Alongside his acting credits, he has appeared on, and presented, numerous game and talk shows across multiple broadcasters.
In 2008, Joe was crowned King of the Jungle after winning I’m a Celebrity… Get Me Out of Here. He went onto present I’m a Celebrity: Extra Camp for over a decade, before heading back to the jungle in 2023, for I’m A Celebrity South Africa – All Star Edition. Joe also won Dancing on Ice in 2020, and was a finalist on 2021’s Celebrity MasterChef – and returning in 2024 as a Celebrity Judge.
Joe is best known for playing Mickey Miller in Eastenders, a mainstay of the iconic show for over five years. Alongside his acting credits, he has appeared on, and presented, numerous game and talk shows across multiple broadcasters.
In 2008, Joe was crowned King of the Jungle after winning I’m a Celebrity… Get Me Out of Here. He went onto present I’m a Celebrity: Extra Camp for over a decade, before heading back to the jungle in 2023, for I’m A Celebrity South Africa – All Star Edition. Joe also won Dancing on Ice in 2020, and was a finalist on 2021’s Celebrity MasterChef – and returning in 2024 as a Celebrity Judge.
Last year, Joe moved into the documentary space, fronting his first authored doc, Joe Swash – Teens in Care on BBC One, and more recently hosted BBC’s Eastenders Special, The Six Revealed.
Joe published his first cookbook, Joe’s Kitchen: Homemade Meals for a Happy Family, in October 2022, hitting the Sunday Times Bestsellers list.
Last year, Joe moved into the documentary space, fronting his first authored doc, Joe Swash – Teens in Care on BBC One, and more recently hosted BBC’s Eastenders Special, The Six Revealed.
Joe published his first cookbook, Joe’s Kitchen: Homemade Meals for a Happy Family, in October 2022, hitting the Sunday Times Bestsellers list.
Fatima Whitbread, MBE is a world javelin champion, world record holder and twice Olympic medallist.
Fatima has recently launched a campaign called ‘Fatima’s UK Campaign’, aimed at helping children in care and care leavers. The aim is for children to fulfil their positive, potential in an environment which fosters self-worth and confidence by means of providing the necessary support & resources to give each youngster the skills and to become productive members of society.
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