In the wake of Brexit and the Covid-19 pandemic, there has been a notable rise in the presence of small charities actively engaged in critical grassroots initiatives. These organisations play a pivotal role, with their beneficiaries often depending on them to address gaps left by underfunded or closing social services. However, the funding landscape is undergoing significant changes. Many long-standing grant makers and foundations are adjusting their criteria and narrowing their focus, leading to a reduction in available funding. Some of these entities have even ceased operations or merged with other funders.

Moreover, large corporations tend to favour established national charities, leaving smaller charities with limited options for financial support. Consequently, small charities heavily rely on forging enduring and meaningful corporate partnerships with corporations to sustain their operations and continue serving their communities.