Who We Are Comfort Cases UK

OUR TEAM

Sarah Jacoby

CEO & Co-Founder

As Co-Founder and Chief Executive of Comfort Cases UK, Sarah leads the charity’s vision, strategy and growth, building partnerships that enable more children and young people entering, moving within and leaving care to receive dignity, comfort and hope. Since the charity’s inception in 2021, she has led its development from a small start-up to a national organisation supporting frontline professionals across England and Wales.

Sarah is responsible for strategic leadership, fundraising, governance, advocacy and external partnerships, working with businesses, trusts, local authorities and sector leaders to grow the charity’s impact. She is passionate about creating the conditions where people feel seen, challenged, inspired and confident enough to turn ideas into action, because lasting change is built together, not alone.

Away from work, Sarah enjoys spending time with family and friends, long walks with her dog, running, reading and a British TV drama.

Sammi Myers

Head of Operations & Co-Founder

As Co-Founder and Head of Operations, Sammi leads the day-to-day running of Comfort Cases UK, overseeing operations, logistics, finance and volunteer engagement. Working alongside the CEO, she has helped build the systems, processes and partnerships that enable the charity to support thousands of children and young people across England and Wales.

With a background in operations and account management, Sammi combines organisation, creativity and compassion to ensure every Comfort Case is packed with care & attention to detail, and every supporter has a meaningful experience. She is passionate about finding better ways of working so the charity can reach even more children.

Away from work, Sammi enjoys walking her two dogs, reading and spending time with family and friends.

OUR COMMUNITY VOLUNTEERS

Sarah

Regional Ambassador – Midlands

Volunteer

I am proud to be Comfort Cases UK’s Regional Champion for the Midlands, a role I perform alongside my day job as Head of Human Resources at Auctus Management Group Ltd. I began working with CCUK in 2024 when I proposed that we support the charity through fundraising at work.

CCUK’s commitment to ensuring every child is treated with dignity resonates deeply with me because as an adoptive parent, I understand personally how frightening and uncertain the journey into care can be.

I have now led two packing events at AMG, which have generated over 100 comfort cases for local children in care, supported by Birmingham Children’s Trust. I have organised a charity football match and continue to arrange various fundraising activities as I’m always keen to plan another packing event. Outside of my workplace, I belong to a choir, which also got involved in fundraising for the charity. This resulted in a community packing event, dubbed “The Packathon”, that created 150 Comfort Cases for children, supported by Walsall Council Children’s Services. We even arranged and performed our very own version of Oasis’s Stop Crying Your Heart Out, to raise awareness of our fundraising and why it is so vitally important.

Always keen to collaborate, I love how the combination of my professional life and personal passions enables me to open doors, build lasting relationships and help more local children begin their next chapter knowing they matter.

Amanda

Lead Community Engagement Volunteer

Hi I’m Amanda.

I used to be a palliative care nurse and since retiring early I have been trying to find something to make me feel that I am helping people again.

I started volunteering at Comfort Cases 18 months ago and I feel like I can help make a difference to the lives of children who are at their lowest point.

Volunteering at Comfort Cases feels extremely special as the small act of packing a bag can make a real difference to a child when they might feel scared and overwhelmed. Folding tiny pyjamas, choosing a soft blanket, and adding a soft Barry makes it all feel very real—you realise these aren’t just items, they’re letting a child know that someone cares.

I have recently been made Lead Community Engagement Volunteer which has made me very happy and I would love to talk to anyone in Barnet or Hertfordshire that would like to get involved.

Holly

Regional Ambassador – Stoke

Volunteer

I am a fur mum of a 10year old Border Collie, and of an angel cat – whiskers who we recently lost to sudden illness.

I am a kinship foster carer for my niece who was placed with me at 4 days old with 12 hours notice! Our niece came to us with her leaving hospital outfit and little else. It was a scramble to get everything required for a baby including somewhere to sleep!

I am also an adoptee and was a care experienced baby who left foster care at 1 years old.

I want to be part of comfort cases because I want to change the way that children are sent from placement to placement with their precious belongings in bin bags. The items that they may have from their biological family that keeps them connected to their roots often get lost and it’s simply not good enough!

We must do better for our children in care and those leaving care to forge a life as a young adult.

I would like to achieve change in perception for looked after children and make a difference in how their belongings are packed, kept and transported between placements.

Identity and belonging is huge to children and young adults in care – it takes role models to model how to achieve safe and compassionate changes in placements with dignity when it comes to belongings.

OUR SUPPORT TEAM

Skye

Chief Happiness Officer

Our Chief Happiness Officer has never met a stranger. Whether you’re a first-time volunteer, a corporate team member or simply popping in to say hello, Skye’s priority is making sure everyone feels welcome.

When she’s not greeting visitors, Skye enjoys keeping a watchful eye on office snacks, making sure nobody accidentally drops anything edible on the floor (a responsibility she takes very seriously).

We’re not entirely sure whether Skye knows she’s a dog. But we’re very glad she’s part of the Comfort Cases UK family.

Riley

Head of Security

Our resident Head of Security takes his role extremely seriously. Whether it’s the postman, a courier, a passing squirrel or a suspicious leaf blowing across the car park, Riley is always first on the scene to sound the alarm. While his bark is impressively loud, we can confirm his bite extends only to the occasional dog biscuit.

Despite his dramatic security announcements, Riley has a heart of gold. He knows exactly when someone needs a cuddle and never misses an opportunity to brighten a volunteer’s day with a wagging tail and a gentle nudge.

Pepsi

Wellbeing Lead

Our Wellbeing Lead is responsible for employee and volunteer wellbeing, morale.

Her core duties include supervising from beneath Sarah’s desk, greeting visitors (when she feels like it), occasional snacks (subject to her approval) and ensuring her mum is never out of sight.

Outside work she enjoys long walks and ambitious attempts to catch squirrels and aeroplanes. Whilst maintaining exceptionally high princess standards, Pepsi is kind and loing. She firmly believes every productive day should include a lengthy nap.

OUR TEAM

OUR COMMUNITY VOLUNTEERS

OUR SUPPORT TEAM

Make a difference in the life of a child in foster care.

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